Sector: Information & Communications Technology

In a reversal of the more usual outsourcing model, a New Zealand company is the chosen outsource research and development partner for a large Indian engineering corporate.

India has a huge capacity for providing IT services internationally, but these services tend to be prescriptive rather than visionary. New Zealand technology company R&D Solutionz was identified by a major Indian company as having what India lacked; extensive experience in technology innovation and a sound understanding of market focused product development.

In outsourcing a crucial component of its product development to R&D Solutionz, the Indian company was able to capture New Zealand expertise to gain significant commercial advantage.

New Zealand companies are renowned for their appreciation and understanding of the nuances of market needs and are used to competing globally with sophisticated market development skills. These skills have been developed over the past 20 years as New Zealand companies compete against international players.

Companies like R&D Solutionz have harnessed this experience to create small development teams with big picture perspective. These teams pride themselves on being more agile than traditional corporates and are very quick to come up with innovative products that meet market needs.

For the Indian-based company, outsourcing front end product development to New Zealand complements the cost advantage and scale that their existing Indian operations provide. R&D Solutionz is charged with taking a product concept, refining and developing it, then helping the client bring it to market; all in a timeframe the client previously thought impossible. Engineers from the Indian company relocated to New Zealand to work alongside R&D Solutionz, gaining transferable skills as well as an insight into New Zealand’s development expertise.

Andrew Rushworth, R&D Solutionz CEO, says this unique change in work style where the client company provided engineering resource for the consulting company, has been of significant benefit for both parties and added to the process knowledge in both organisations.

Liam Corkery of Investment New Zealand says the organisation will broker and develop win-win relationships between international companies and New Zealand companies so that each can leverage the others competitive advantage.

“The innovative, market-focused product development services that R&D Solutionz are providing are typical of a New Zealand companies’ capability to create a cost effective way for international corporates to hothouse projects. Investment New Zealand’s understanding of an international company’s strategies and strengths enables us to work with them to identify and create relationships with complimentary New Zealand companies.”

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